Coach more.
Admin less.
Your brand. Your clients. Your rules. Primed4Life builds plans, chases check-ins, pre-reviews progress and suggests the next move, so you can spend your time actually coaching.
Your coaching business, supercharged
Everything you need to deliver premium online and hybrid coaching, without the spreadsheets, the WhatsApp chaos or the Sunday-night check-in marathon.
Your brand
Your logo, colours and name across the whole client portal.
AI that drafts
Plans built in seconds, with you making the final call.
Automations
Reminders, nudges and celebrations sent for you, 24/7.
Pay less per client
The more clients you coach, the less each one costs you.
Brand it. Own it.
Your clients see your business, not ours. Upload your logo, pick your colours and add a welcome message. Every screen, invite and email carries your brand.
- Branded invites & emails sent in your name
- Your welcome message and contact details on the client dashboard
- Your own exercises & technique videos alongside our library
AI does the heavy lifting.
You make the call.
Generate a full training split and 7-day nutrition plan from your client's goals, injuries and history in seconds. Nothing reaches your client until you've approved it.
Completes onboarding
Goals, stats, equipment, injuries and food preferences. Or you pre-fill it for them.
Drafts the plan
Training split, sets, reps, RPE, prehab work, plus calorie targets and meals.
Edit & approve
Swap exercises, drag and drop, add your own content, tweak targets, or start from a template.
Gets your plan
Delivered in your branded portal, with technique videos on every exercise.
Engaged clients. Zero chasing.
Primed4Life keeps every client on track between sessions with reminders, calendars, check-in nudges and well-earned praise, all automated and all in your voice.
Mon
Tue
Wed
Thu
Fri
Sat
Sun · Check-in
Reminders
Workout, food-logging and water nudges at the right time, respecting each client's quiet hours.
Calendars
Every client gets a training calendar. You see who's trained, who's missed and who's due.
Check-in reminders
Set each client's check-in day. Reminders go out automatically, and missed check-ins are flagged.
Celebrations
PRs, streaks and nutrition wins recognised with specific, personal messages, in your name if you like.
AI coach on call
Clients can ask questions 24/7. You can read every chat and step in whenever you want.
Broadcasts
Message all your clients at once, or schedule messages to send later.
Sunday night, sorted.
Before you open a check-in, the AI has already analysed the client's week: training, nutrition, weight trend, photos and wellbeing answers. You get a clear summary, flagged issues and a draft reply in your voice.
- Traffic-light rating so you know who needs you first
- Key numbers pre-calculated: adherence, weight change, sessions, PRs
- Safety flags for pain, low mood or rapid weight loss
- Draft message in your tone, ready to edit and send
- Monthly full-account reviews with goal projections
Training is excellent, with bench up 2.5 kg. Nutrition is the issue: weekends averaged 600 kcal over target, which explains the flat scale.
FlagsSleep below 6 hours on 4 nights. Worth asking about.
Smart suggestions. Your approval.
Every week, the AI proposes specific changes to training and nutrition based on what actually happened. Approve, edit or reject them in one tap.
- Bench Press3 × 8 @ 60 kg→3 × 8 @ 62.5 kgHit all reps at RPE 7 for two weeks running.
- Reverse LungeReverse Lunge→Spanish SquatKnee pain flagged on sets 2 and 3.
- Lat Pulldown3 sets→4 setsBack volume low for a hypertrophy goal.
2,132 → 1,982
150 g (no change)
- Daily targetWeight flat for 3 weeks with good adherence on weekdays. A small 150 kcal reduction keeps progress moving.
- Saturday dinnerPork shoulder & roasties→Chicken fajita traybakeClient often goes over on Saturdays. Lighter swap, same protein.
Suggestions never go below safe calorie floors, and changes reach your client only after you approve them.
Turn followers into paying clients.
Your own application link for your Instagram bio. Prospects share their goals, experience and injuries in a quick step-by-step form, land in your built-in CRM with automatic replies, and become clients in one click.
Your link. Your brand.
Every coach gets a unique, branded application link and QR code, ready for your bio, stories, WhatsApp and gym posters.
- Two-minute, tap-friendly form. One question at a time, with examples, so prospects actually finish it
- Goals, targets and injuries captured before your first conversation
- Hot, warm and cold scoring so you know who to reply to first
- Automatic replies and ready-made email templates in your voice
- See where leads come from: Instagram bio, stories, TikTok or WhatsApp
- One click to onboard. Their answers pre-fill the new client's profile
Share your link
Add it to your bio and stories, or print the QR code for the gym.
They apply
A quick branded form captures their goals, targets, injuries and when they want to start.
You follow up
Automatic replies go out straight away. Email or WhatsApp them from your CRM.
One-click onboard
Hit Add client. They get an invite, with their profile already filled in.
Get paid on time. Never chase again.
Set each client's billing once. Primed4Life sends branded invoices on schedule, chases late payers politely and shows you exactly who's paid.
Due 8 Nov 2026
Please use reference JFT-1042. Cash or card at sessions also welcome.
Recurring billing
Monthly, weekly or every 4 weeks. Set it once per client and invoices go out on time, automatically.
Add-on services
Set fixed prices for 1-2-1s, nutrition plans or session packs, then add them to any client's bill in seconds.
Edit before sending
Review drafts, add extras, skip a month for holidays or pause a client. Flexible when you need it.
Automatic reminders
Friendly, branded nudges before and after the due date, so you never have to chase awkwardly.
Mark as paid
Bank transfer, cash or card at sessions. Record full or part payments in two taps, with optional receipts.
Revenue dashboard
Who's paid, what's outstanding and what's coming in, by month or tax year, with exports for your accountant.
Clients pay you directly. No payment gateway and no transaction fees taken by Primed4Life.
Grow more. Pay less per client.
Three simple monthly plans. The more clients you coach, the less each one costs you. You set your own prices for your clients, and keep everything you charge them.
Clients you archive don't count towards your total. Coaching more than 100 clients? Talk to us.
Up and running this week
Apply
Tell us about you and your coaching. We review every coach application personally.
We set you up
Your coach account is created and you're walked through the platform.
Brand your portal
Add your logo, colours, welcome message and any custom exercises.
Invite clients
Send branded invites. Pre-fill profiles, generate plans and start coaching.
Good to know
Who pays: me or my clients?
You pay Primed4Life for your coach plan, and you charge your clients whatever you like, however you like. Your clients never see a Primed4Life paywall.
Can my clients see other coaches, or can other coaches see my clients?
No. Your clients' profiles, logs, check-ins and photos are visible only to you and the client. Other coaches can never see them.
Do I have to use the AI?
Not at all. Use AI for everything, nothing, or anywhere in between. You can build every plan yourself, use your own templates, or let the AI draft and then edit it.
Will the AI ever change a client's plan without me?
No. Coach approval is switched on by default for every client. AI suggestions wait in your inbox until you approve, edit or reject them.
Can I use my own exercises and videos?
Yes. Add custom exercises with your own technique videos, and even replace the default video on any exercise for your clients.
Can I see what my clients ask the AI coach?
Yes. You can read every AI coach conversation and take over at any time. Clients are told clearly that their coach can see these chats.
What if a client leaves or I stop coaching them?
Archive them and they won't count towards your client total. Their history is kept, so nothing is lost if they come back.
Let's build your portal
Tell us a little about your coaching business and we'll be in touch within one working day to arrange a walkthrough.
- Personal walkthrough of the platform
- Help setting up your branding and templates
- Support moving existing clients across