Privacy Policy

Primed4Life is operated by AHS Digital Ltd, a company registered in England and Wales, United Kingdom, company number 13666922. AHS Digital Ltd is responsible for the personal information it processes to operate the service. This policy covers the Primed4Life website and iPhone app, including coach-branded access. Contact [email protected] for privacy questions or requests, or use Support in Settings.

We store the account and profile details you provide, including your name, email, date of birth where supplied, goals, measurements, injury information, training and nutrition preferences, plans, logs, check-ins, messages and support requests. We use these to provide your account, coaching, progress tracking and support. Your assigned coach can access information needed for coaching; platform administrators have administrative and support access. Access to coach conversations and private progress photos is restricted.

Coach Remi and AI-assisted coaching tools use Claude from Anthropic. With explicit permission, we send the relevant user-entered information needed for the AI feature: this may include your first name in personalised messages, profile, goals, age, sex, body measurements, equipment, injury and pain information, training and nutrition preferences, food and workout logs, check-in answers, plan content and conversation text. Photos require separate consent and coach permission. Apple Health summaries and HealthKit samples are not sent. Payment card information and passwords are not part of the coaching context. Avoid putting unnecessary identifiers or another person's private information in free-text requests. AI requests may include internal coaching-record identifiers. Anthropic processes requests under its commercial terms and privacy practices, including its retention rules. Its commercial API inputs and outputs are not used for model training by default; exceptions can apply where customers explicitly opt in or submit feedback. We do not promise zero provider retention. Provider links appear below.

AI features are optional. We record your explicit choice, disclosure version, provider and server timestamp. A coach or admin cannot agree for you. You can withdraw in Settings → Privacy; this blocks future personal-data AI requests, including coaching or scheduled requests about your account. Previously generated plans and history remain accessible, and you can continue manual logging. Withdrawal cannot recall information already sent or necessarily stop a request already in progress. Generic shared daily thoughts use no client profile data and do not require personal-data AI sharing.

You choose whether to connect Apple Health and which device permissions to grant. With separate consent, we upload daily summaries of steps, sleep duration, resting heart rate and bodyweight, with measurement times. Raw HealthKit samples are not uploaded. We retain up to eight daily summaries at a time, replacing older dates on sync; an included weight reading may be older and retains its measurement date. Summaries are available to you and platform administrators. Sharing with your current assigned coach is optional, off by default, and does not automatically transfer to another coach. Health summaries are not used for AI, advertising, tracking or automatic changes to plans, nutrition targets or profile measurements.

Settings → Apple Health lets you sync, choose coach sharing and optionally export completed workouts. Sync occurs when you open the app or select Sync now, not continuously in the background. Disconnect deletes cloud summaries and stops syncing. It does not revoke iPhone Health permissions or delete workouts already saved in Apple Health; manage those separately in Apple's settings and Health app. Deleting your Primed4Life account also deletes its stored Health summaries.

Progress photos are private to you, your assigned coach and platform administrators, accessed through short-lived links. Photo sharing with AI is off unless you separately permit it. Exercise videos use YouTube and are subject to YouTube's privacy practices whether played within the app or opened externally. Service providers including Replit for hosting and storage, Resend for email, Stripe for website billing, and RevenueCat and Apple for iPhone subscriptions process the information needed to deliver those services. They may process information outside your country; their applicable privacy terms and safeguards also apply.

Apple handles iPhone in-app purchases and Stripe handles website payments. RevenueCat verifies iPhone purchases using your Primed4Life account identifier; Primed4Life does not receive your payment card details. We store subscription status and provider identifiers to manage access. We also keep security, support, delivery and AI usage records, such as feature, model, token usage and processing status, to operate the service. We do not use Apple Health data for advertising or tracking.

We keep your account and coaching records while needed to provide the service, unless a feature describes a shorter period. Apple Health summary retention is described above. You can use the account export controls in Settings to access your records. Delete your account directly in Settings → Delete my account; this affects both website and iPhone accounts and deletes associated personal plans, logs, nutrition records, check-ins, photos and stored Health summaries. Limited payment, security or legal records may need to be retained where required, and backups or external providers may have separate retention periods. Anonymous aggregate coaching statistics may remain. Apple subscriptions must be cancelled separately in your Apple subscription settings; account deletion does not cancel Apple renewal.

If you join through a coach's branded signup link, your account is associated with that coach. Your assigned coach can access the profile, plans, logs, check-ins, progress photos and conversations made available through coaching features. Apple Health summaries require separate coach-sharing permission. Access is controlled by role and assignment; another coach should not have access simply because they also use Primed4Life. A coach may be independently responsible for information they collect or use in their own coaching business, including copies they lawfully export. Ask your coach for their own privacy information where applicable. Contact us if you believe access is incorrect. You cannot grant AI-sharing permission for another person.

Under the UK GDPR and Data Protection Act 2018, our lawful basis depends on the purpose. We use information needed to provide the account and services you request in order to perform our contract with you; we use consent for optional processing where consent is required, including personal-data AI sharing, optional photo AI analysis and optional Apple Health sharing; we use legitimate interests for proportionate service administration, security, fraud prevention and responding to support requests; and we may process information to meet legal obligations, such as applicable accounting requirements. Health information can be special-category data and requires an additional lawful condition. Where we rely on your explicit consent for that processing, you may withdraw it. Optional AI consent is a separate permission and does not authorise unrelated uses of health information. Contact us for details about the basis applicable to a particular use.

We use access controls, authenticated sessions, secure network connections and restricted file access to protect information. The website uses session cookies and the iPhone app stores its session credential in the device's secure keychain. Private progress-photo links expire after a short period. Access by coaches and administrators is limited to the service's authorised functions. No internet service or storage system is completely secure. Keep your account credentials private and contact [email protected] promptly if you suspect unauthorised access.

Our hosting, AI, email, payment and other service providers may process information in the United Kingdom or other countries, including the United States. The laws in those countries may differ from those in your country. Where data-protection law requires safeguards for an international transfer, those safeguards must apply, such as an applicable adequacy arrangement or approved contractual safeguards. Contact [email protected] for information about the locations and safeguards relevant to your information.

We use session cookies and local device storage for sign-in, security and your saved settings. The iPhone app can use push-notification permissions and a device push token if you enable notifications; you can change permissions in your device settings. This policy does not authorise advertising cookies or cross-app tracking. If optional analytics, marketing cookies or similar technologies are introduced or used on a separate marketing website, appropriate notices and any required consent must be provided there. Third-party video services may apply their own storage and privacy practices.

Depending on the circumstances, you can ask for access to your personal information, correction of inaccurate information, deletion, restriction of processing, a portable copy, or object to processing based on legitimate interests. Where processing relies on consent, you can withdraw it at any time without affecting the lawfulness of earlier processing. These rights are not absolute; for example, some information may need to be retained to meet legal obligations. Use account controls where available or email [email protected]. We may need to verify your identity before acting. We normally respond within one month; the law allows extensions for complex or numerous requests, and we will explain any extension. You can complain to the UK Information Commissioner's Office at ico.org.uk or your local data-protection authority. We welcome the opportunity to address concerns first, but you do not have to contact us before approaching the ICO.

AI may personalise fitness and nutrition suggestions using the information you choose to share. Those suggestions can be inaccurate or unsuitable and are not medical decisions or medical advice. You decide whether to follow them and can seek guidance from your coach or a qualified healthcare professional. Primed4Life is not intended to make solely automated decisions with legal or similarly significant effects about you. Contact us if you wish to question an AI recommendation or how your information was used.

Primed4Life is intended for people aged 18 or over. Do not create an account or provide personal information if you are under 18. If we become aware that an under-18 account or personal information has been provided, we will investigate and take appropriate steps to restrict the account and delete the information unless retention is required by law. Contact [email protected] if you believe an under-18 person has supplied information.

We may update this policy as the service or legal requirements change. The date at the top identifies the latest version. We will bring material changes to your attention through the app, email or another appropriate notice before the changed processing starts where required. If a change needs fresh consent, such as a materially different AI provider or sharing scope, we will ask again rather than treating continued use as consent.

Primed4Life provides fitness and nutrition guidance, not diagnosis or medical treatment. Read the health and fitness disclaimer at primed4life.com/disclaimer/. For privacy requests, corrections, withdrawal questions or complaints, email [email protected] or contact Support in Settings.